The first thing you need to do, before you can do anything else, is choose a title for your campaign! You’re limited to 175 characters, which is good since you don’t want it too long as your campaign title becomes part of the URL you’ll provide pledgors to go directly to your campaign. So make it catchy as this may be the only thing pledgors see that makes them decide to check out your campaign!
When you’ve decided on your title, type it in, check the spelling and click on “Create Campaign”!
ADD A CAMPAIGN IMAGE. Your campaign image will be the thumbnail everyone sees so make sure it’s a good one! We find that the best images are ones of you! Look sharp.
TITLE. Here is where you can change your image if needed, but only until the campaign launches!
SHORT DESCRIPTION. This is only a few words about your campaign that will appear when your campaign is shared. Again, this is your best chance to get pledgors to look at your campaign so be brief, and get right to the heart of the matter. Good causes attract people’s interest so we suggest you be very direct!
DURATION. Here you go. . . this is where it starts getting real. This is how long your campaign will last! Campaigns are best suited for 30 days. Why? Well, you probably need the money and funding occurs AFTER your campaign closes, and also, when you have too much time to pledge, pledgors may decide to “get to it later” and then never remember to actually “get to it.” Campaigns can go up to 60 days so if you want longer, or you have events planned around your campaign choose a longer duration! This also gives you more time to get more pledges.
SHORT URL. Make your campaign easy to share by giving it a unique short Unified4People URL. Ex: http://www.unified4people.com/MyCampaign
Here’s your chance to tell your story!
CAMPAIGN VIDEO. Create a compelling video. Campaigns with videos tend to perform much better than those without. This is the best way to let pledgors meet you and get to know you. Simply, the better their feelings are about you, the more credible and compelling your story becomes. So introduce yourself and tell your story.
Attention spans nowadays are not always so great, so watch the length. We’ve found that the best length for a video is about 3 minutes. Much shorter is too short for pledgers to get to know you. Much longer, they lose interest. So stay to the point, tell them who you are, and don’t be afraid to get creative!
CAMPAIGN TEXT. In this section, you can tell pledgors everything you can’t fit in your video. Don’t use your video to provide every detail. Think of it as a commercial. Use this section to fill in all the blanks. We recommend you provide as much detail as possible. You can also insert pictures to help tell your story too! Our site also allows for hyperlinks so if you want pledgors to be able to read more about something relevant to your campaign, link to it!
Use the editing tools provided to spice up the look of your campaign! Titles, bold, pictures, bullet points etc make for a more professional look, increasing pledgor confidence!
ASSISTANCE PROGRAMS. Why do we ask this? Well, if you are the recipient of benefits from any number of assistance programs, you should already know that receiving money could put your benefits in jeopardy! As part of our Terms & Conditions, remember that you are responsible for how you handle this issue. But if you are, you need to check them off or include them here. This way, we can try to help you remember so you don’t put your benefits at risk. Check or include ALL benefits that apply!
FUNDING OPTIONS. Here you have 3 options.
BUILD YOUR TEAM. Building a team is 100% optional and may not apply to all campaigns. But, a group effort will greatly improve a the performance of a campaign. Each member on your team can contribute to sharing your campaign and collect pledges on your behalf. Once they activate their account using the unique URL in the email invitation or join the team themselves, they can begin contributing to your campaign by sharing and collecting funds!
THE PROCESS. Here is what happens when you build your team.
That’s it! You’re ready to launch! Simply hit the “Submit Campaign for Review” button and your campaign will be submitted to Unified4People to ensure your campaign is complete and complies with our Terms & Conditions. Then just watch your e-mail. If there’s an issue, we’ll let you know so you can correct it and launch. Once your campaign is all set to go, you’ll launch and the rest is up to you to promote your campaign to make it successful. Now get to work!!!!